Maple Leaf Foods has expanded its breakfast offerings with the introduction of new protein-rich products under the Schneiders brand. The company launched Schneiders Breakfast Sandwiches and Breakfast Bites, aiming to provide convenient, high-quality, and flavorful breakfast solutions for Canadian consumers.
Key Takeaways
- Maple Leaf Foods introduces Schneiders Breakfast Sandwiches and Breakfast Bites.
- Products are designed for convenience, ready in under two minutes.
- Focus on high protein content and quality ingredients.
- Available in eight varieties, catering to diverse tastes and dietary needs.
Convenience Meets Quality
These new breakfast items are designed to bring the convenience of quick-service restaurant (QSR) breakfasts into Canadian homes. Available in the frozen breakfast aisle, they can be prepared in under two minutes, offering a protein-rich start to the day without compromising on taste or quality. Jitendra Sagili, Chief Innovation & Food Technology Officer at Maple Leaf Foods, highlighted the need for satisfying and nutritious morning meals, stating, "We developed these delicious new breakfast products to address this unmet need in the retail market and provide consumers with convenient, high-quality, and great-tasting breakfast options that are rich in protein and can be enjoyed at home or on-the-go."
Schneiders Breakfast Sandwiches
The Schneiders Breakfast Sandwiches feature savory, protein-rich combinations of meats, scrambled eggs, and real cheddar cheese. Each sandwich offers approximately 15g of protein and is served on either an English muffin or a buttery croissant. Consumers can choose from four varieties:
- Bacon & Egg Croissant
- Bacon & Egg (English Muffin)
- Sausage & Egg (English Muffin)
- Back Bacon & Egg (English Muffin)
Schneiders Breakfast Bites
Schneiders Breakfast Bites offer a low-carbohydrate option, with each serving containing at least 10g of protein. These bites are made with eggs, premium cheeses, and fiber-rich vegetables, complemented by Schneiders’ premium meats. A vegetarian alternative is also available. The four varieties of Breakfast Bites include:
- Bacon & Cheddar
- Ham & Swiss
- Sausage & Three Cheese
- Spinach, Red Pepper & Parmesan
Innovation and Brand Expansion
These new products align with Maple Leaf Foods’ strategy to develop sustainably produced items that meet evolving consumer demands. Patrick Lutfy, Senior Vice President, Marketing at Maple Leaf Foods, expressed enthusiasm for expanding the Schneiders brand into new categories, stating, "The Schneiders brand has a long history of delivering premium quality and taste to Canadians, and we are excited to expand the brand into new growing product categories with these Breakfast Sandwiches and Breakfast Bites."
The new Schneiders Breakfast Sandwiches and Breakfast Bites are now available at major grocery retailers across Canada.
Sources
- Maple Leaf Foods launches breakfast protein products, WATTPoultry.com.