Maple Leaf Foods is expanding its breakfast offerings with the introduction of new Schneiders Breakfast Sandwiches and Breakfast Bites. These convenient, protein-rich options aim to provide consumers with quick and satisfying breakfast solutions, bringing restaurant-quality meals into Canadian homes.
Key Takeaways
- Maple Leaf Foods has launched new breakfast protein products under the Schneiders brand.
- The new line includes Schneiders Breakfast Sandwiches and Breakfast Bites, available in eight varieties.
- Products are designed for convenience, ready in under two minutes, and offer at least 10-15 grams of protein per serving.
- The launch aligns with Maple Leaf Foods’ strategy to innovate and meet evolving consumer needs for convenient, high-quality food.
Schneiders Breakfast Sandwiches
Schneiders Breakfast Sandwiches are designed to offer a savory and protein-rich start to the day. Each sandwich features a combination of authentically crafted meats, scrambled eggs, and real cheddar cheese, served on either an English muffin or a buttery croissant. These sandwiches provide approximately 15 grams of protein per serving.
Available varieties include:
- Bacon & Egg Croissant
- Bacon & Egg (on English muffin)
- Sausage & Egg (on English muffin)
- Back Bacon & Egg (on English muffin)
Schneiders Breakfast Bites
For those seeking a lower-carbohydrate option, Schneiders Breakfast Bites offer a convenient and protein-rich choice. Made with eggs, premium cheeses, and fiber-rich vegetables, along with Schneiders premium meats, each serving contains at least 10 grams of protein. A vegetarian alternative is also available.
The varieties for Breakfast Bites are:
- Bacon & Cheddar
- Ham & Swiss
- Sausage & Three Cheese
- Spinach, Red Pepper & Parmesan
Meeting Consumer Demand
Jitendra Sagili, Chief Innovation & Food Technology Officer at Maple Leaf Foods, highlighted the importance of breakfast and the challenge many Canadians face in preparing nutritious meals in the morning. "We developed these delicious new breakfast products to address this unmet need in the retail market and provide consumers with convenient, high-quality, and great-tasting breakfast options that are rich in protein and can be enjoyed at home or on-the-go," Sagili stated.
Patrick Lutfy, Senior Vice President, Marketing at Maple Leaf Foods, added that the expansion of the Schneiders brand into these new categories reflects a commitment to innovation at the breakfast table. "We are committed to bringing more innovation to the breakfast table, offering consumers more choices that fit their lifestyles and preferences."
The new Schneiders Breakfast Sandwiches and Breakfast Bites are now available at major grocery retailers across Canada.
Sources
- Maple Leaf Foods launches breakfast protein products, WATTPoultry.com.