Pork Farms is expanding its popular Melton Mowbray pork pie range with the introduction of a new two-pack of mini pies, specifically designed for the food-to-go market. This move aims to capitalize on consumer preference for the traditional Melton Mowbray taste and offers a convenient, snackable option for consumers seeking quality on the move.
Key Takeaways
- Pork Farms launches a two-pack of Mini Melton Mowbray Pork Pies for the food-to-go sector.
- The launch caters to a growing consumer demand for convenience and smaller portion sizes.
- Melton Mowbray pork pies are preferred by 71% of consumers due to perceived higher quality and traditional recipe.
- The new mini pies are positioned as a premium option for meal deals and snacking occasions.
- Pork Farms holds Protected Geographic Indication (PGI) status for Melton Mowbray pork pies.
Meeting Consumer Demand For Convenience
Building on the success of its larger Melton Mowbray pies, Pork Farms has introduced a convenient two-pack format of its Mini Melton Mowbray Pork Pies. This strategic launch directly addresses the increasing consumer desire for greater variety, flexible portion sizes, and easy on-the-go consumption. The new offering makes it simpler than ever for consumers to enjoy the authentic taste of a Melton Mowbray pork pie in a smaller, more manageable size.
Premium Option For Food-To-Go
The Mini Melton Mowbray Pork Pies are specifically crafted to serve as a branded, premium choice within meal deals. This initiative also aims to bolster Pork Farms’ presence in the competitive snacking market. The pies are available in a 110g two-pack with a recommended retail price of £1.30 and can be found in various convenience stores, including Morrison’s Daily, Spar, and Blackmore.
The Authentic Melton Mowbray Experience
Pork Farms holds the exclusive right to produce Melton Mowbray pork pies under its Protected Geographic Indication (PGI) status. This means each pie is meticulously crafted within the designated region, adhering to time-honored techniques. The pies feature uncured, coarsely chopped pork for a rich texture, encased in hand-formed pastry. A distinctive characteristic is that the pies are baked free-standing, without a mould, and are filled with jelly, which enhances both flavor and freshness.
Strong Market Performance
This product launch coincides with a period of significant growth for Pork Farms. The brand has reported a robust value growth of +10% and a volume growth of +3%, outperforming the overall pork pie category. In comparison, the total pork pie market saw a value growth of 0.6% and a volume growth of 0.4% in the 52 weeks leading up to March 2025.
Jason Manley, brand director at The Compleat Food Group, commented on the launch: “As the UK’s leading pork pie brand, valued at £17.1 million and driving strong category growth, we recognised a growing preference for Melton Mowbray pork pies. This presented an opportunity to introduce a smaller version of our popular medium-sized pies, offering shoppers a convenient, high-quality choice which is perfect for those on the go.”
Key Takeaways
- Pork Farms launches Mini Melton Mowbray Pork Pies for food-to-go, Food and Drink Technology.
- Pork Farms introduces Mini Melton Mowbray Pork Pies, Talking Retail.