Warrens Bakery, renowned as the world’s oldest Cornish pasty maker, has officially opened its newest branch at Cardiff Central Station. This expansion marks a significant step in the company’s strategy to increase its presence within the travel sector and represents only their second store in Wales. The new location aims to bring traditional British baking and quality coffee to a wider audience.
Key Takeaways
- Warrens Bakery, established in 1860, has opened its 42nd shop at Cardiff Central Station.
- This is the bakery’s second location in Wales and its latest venture in the travel sector.
- The new shop has created nine local jobs.
- The expansion is part of a broader plan to open more stores in travel hubs across the UK.
A New Aroma at Cardiff Central Station
The new Warrens Bakery store is situated in the main concourse of Cardiff Central Station, promising to fill the platforms with the inviting aroma of freshly baked goods. The official opening was attended by Nathaniel Owen, Station Manager of Cardiff Central, and Katie Anderson, Head of Travel at Warrens Bakery. This strategic placement aims to capitalize on the high footfall of a major transport hub.
Continued Growth in the Travel Sector
Following successful openings at other train stations like Bath Spa, Basingstoke, and Slough, the Cardiff branch signifies Warrens Bakery’s commitment to expanding its footprint in the travel retail market. The company aims to share its heritage of British baking, including its famed pasties and other Cornish delicacies, with customers nationwide. This move also establishes a new partnership with Transport for Wales.
Commitment to Tradition and Innovation
Katie Anderson expressed her enthusiasm for the new location, stating, "We are thrilled to officially open our newest bakery at Cardiff railway station, marking our second store in Wales. Expanding into Cardiff is an exciting milestone in Warrens Bakery’s journey within the travel sector and marks our first travel store in Wales and the start of a partnership with Trafnidiaeth Cymru / Transport for Wales." She added that the bakery is dedicated to offering traditional yet innovative baked goods to new customers.
Alexia Course, Chief Commercial Officer for Transport for Wales, welcomed the addition, commenting, "It’s a pleasure to welcome Warrens Bakery to Cardiff Central Station as part of our ongoing commitment to enhance retail offerings across our network. This new retail offering brings an exciting and convenient service for our customers, providing them with another fantastic facility at the station."
Established in 1860, Warrens Bakery prides itself on its rich heritage, focusing on provenance, handcrafted skill, traditional recipes, and innovation. The bakery is celebrated for its iconic pasties and a variety of Cornish specialties, all made with fresh ingredients to cater to diverse tastes throughout the day.
Sources
- World’s oldest Cornish pasty maker Warrens at Cardiff Station, Falmouth Packet.